This is a bit of cheating as this project was done june 2014.
The project was selling an hebrew ebook on how to search on google efficiently, and give the hints on how to think. you can still find the sale page online, and the guide is still for sale.
Summary – two sales, to friends.
What was done right:
- Some validation – there is a lot of free information, but nothing as good as the guide
- The guide is clear and has value
- Product sale page
What was done wrong:
- Not enough validation
- Not enough marketing, and no clear marketing plan
- Value and Pricing too cheap, losing message calue